Our True Intent Is All For Your Delight

Enys Dodnan Isle, and Armed Knight, Land's End, Cornwall
Photo: E. Ludwig, John Hinde Studios

«For Parr [Our True Intent Is All For Your Delight, by Martin Parr], Hinde's images of Butlin's offer 'everything a good photo should. They are entertaining, acutely observed, and have great social historial value.' Parr also observes that 'the most remarkable thing of all is that the cards were painstakingly produced not for any aspirational ideas or as a great art, but as humble postcards to sell for a few pence to holidaymakers'. Commercially motivated and ephemeral in nature, the postcard does not look to the future. It aims only to please you here and nou -its true intent is all for your delight.»

James Ward, Adventures in Stationery