Il Club di Giulietta

An early 14th-century house at Via Cappello no. 23, in Verona
claiming to be the Capulets', filled with love letters.

Since the 1930s, letters addressed to Shakespeare's heroine Juliet keep arriving in Verona. More than 5000 letters are received annually, three quarters of which are from women (and mostly American teenagers). The letters are read and replied by local volunteers organized since the 1980 in the Club di Giulietta (Juliet Club), financed by the City of Verona. 

It is also a tradition to put small love letters on the walls (which is done by the thousands each year), which are regularly taken down by employees to keep the courtyard clean.

The amount of letters has been increased after the release of the American film Letters to Juliet on May 14, 2010. The idea for the film was inspired by the 2006 non-fiction book published by Lise Friedman and Ceil Friedman, which chronicles the phenomenon of letter writing to Shakespeare's most famous romantic heroine.

(More information in this article and in the Wikipedia).