«Not recording bad news is one criterion that distinguishes stamps from other media.»*
This is a theme I had never thought of.
When the stamp above was issued by Royal Mail in 1998, along with other five stamps showing endangered species, was very impopular. The set included the text «Decline in distribution»at the top of every stamp and incorporates a graph representing the decline in the numbers of these species in the background. It seems that the buying public was «not keen to buy stamps that conveyed negative news". And, "as a direct result of the negative response in the market research", continues the author,"Royal Mail subsequently engaged upon a sustained series of sets of ten stamps to tell an affirmative message showing how species are increasing a a result of positive action.»*
What do you think? Are you keen of buying/using negative stamps?
*Christopher B. Yardley, The representation on Science and Scientists on Postage Stamps. You can access this essay for free.